Make a great day even better was the concept for a pitch for the ArcelorMittal Orbit for Radley Yelder.
A family visit to the Orbit and the Queen Elizabeth Olympic Park and some happy faces helped inspire my creative route.
Our creative approach builds on the strategy of connecting the ArcelorMittal Orbit and The Slide to other ‘great day out’ experiences.
We have used well known phrases as a messaging device to link The Slide, and what it represents, to other immersive activities.
The photography complements these phrases bringing both activities to life.