At TQ Branding I worked on the UEFA Europa League 2024-27 brand refresh, working on all brand activation from identity, guidelines, to all touch points of the brand.
During my time at UEL, I worked on several other projects beyond those featured in my portfolio, including social media concept development, a dynamic grid system, S&E , finals identities, and typeface exploration.
The exploration above showcases some of the early stages in the development of our final designs.
The rollout of the new visual identity included updated typefaces, illustrations, and patterns.
The brand toolkit comes to life on social media using the energy wave patterns and typefaces to create a vibrant array of templates – ranging from tables, fixtures, stats and in-match posts.
As part of the rebrand, I overhauled the existing merchandise licensing toolkit, introducing a diverse library of combinable assets to provide our partners with greater flexibility and creativity. Working on illustration, expressive type styles and patterns for the toolkit.
The licensing toolkit included the introduction of ‘Spike,’ a new character for young football supporters. My role involved bringing this character to life by developing a diverse set of expressions and looks, as well as creating supporting patterns and illustrations.